Bodegas Luis Gurpegui Muga
Our devotion for wine comes from two sources of inspiration: the ancient experience of the old mainland Europe and the avant-garde of the New World.
In the beginning of the XX Century, there was a group of master coopers in Rioja that toured the wineries to make and repair oak barrels. One of these coopers was Primitivo Gurpegui Muro.
In one of his trips, he met a girl from Haro, Bibiana Muga, and he finally married her. But before the marriage, with the purpose of gaining her family’s approval, he decided to move to America to search for fortune. He settled in Mendoza, Argentina, first to work as a cooper, and later as a winemaker, and he learned very innovative techniques.
In 1921, he returned to Spain and he established in San Adrián his own winery, both with his own property vineyards and neighbour’s vineyards, to whom he paid once he sold the wine.
As a result of his stay in Argentina, he started to make rosé wines, “claretes”, that quickly gained widespread reputation in a traditional region of red wines, and he extended his sales throughout all Northern Spain and Catalonia, mainly.
Thanks to the acquired fame with these wines, soon he gained in Rioja the moniker “Rey del Rosado” (King of Rosé).
Sadly, Don Primitivo passed away in 1953. His son Luis Gurpegui Muga took control of the winery at the age of 18, and the name of the winery was changed to “Primitivo’s Gurpegui Widow”.
Luis was the one who lead the great growth of the company in DOCa Rioja and other wine regions, such as DO Navarra and DO Ribera del Guadiana, and launching some of the current brands such as Viñadrián, Gurpegui, Dominio de la Plana, Cinco Viñas, Rancho Viejo etc.
Group Luis Gurpegui Muga comprises:
Bodegas Viñadrián (DOCa Rioja del Reino). Sited in San Adrián.
Bodegas Gurpegui (DO Ribera del Guadiana). Sited in San Adrián.
Bodegas Monteory (DO Navarra – Ribera Alta). Sited in Villafranca.
Bodegas Luis Gurpegui Muga (DOCa Rioja del Reino). Sited in San Adrián.