Finca Manzanos Restyling: A New Image for 1890

The iconic 1890 Finca Manzanos wine line has undergone a comprehensive brand refresh, featuring updated label designs that honor the heritage of this historic range while embracing a contemporary aesthetic. The restyling project reflects the winery's commitment to staying relevant in a competitive market.

The new labels retain the classic elements that have defined the Finca Manzanos brand for over a century, including the estate's distinctive crest and the reference to its founding year. However, modern typography, refined color palettes, and premium finishing techniques give the bottles a more elegant shelf presence.

The redesign was developed in collaboration with leading packaging design professionals who specialize in the wine industry. Extensive consumer research informed the direction, ensuring the new look appeals to both loyal customers and a new generation of wine drinkers.

The refreshed Finca Manzanos range is now available across all markets, with the updated packaging gradually replacing previous designs throughout the distribution network.