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Penaclara Goes Pink for Breast Cancer Awareness
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Penaclara Goes Pink for Breast Cancer Awareness

By Victor Fdez. de Manzanos · CEO & Owner, Manzanos Enterprises

Penaclara, the natural mineral water brand owned by Manzanos Enterprises, has launched a special pink-labeled edition in support of breast cancer awareness. A portion of the proceeds from every bottle sold will be donated to cancer research foundations working to advance treatment and prevention. The pink edition features a redesigned label that incorporates the iconic pink ribbon symbol alongside the Penaclara branding. The limited-edition bottles are available across retail channels in Spain and are prominently displayed during the month of October, which is internationally recognized as Breast Cancer Awareness Month. This initiative reflects the values of Manzanos Enterprises and its commitment to social responsibility. By leveraging the visibility of a widely distributed consumer brand, the company aims to raise awareness about the importance of early detection and regular screening. The Penaclara pink campaign has received positive reception from retailers and consumers alike, with many welcoming the opportunity to contribute to an important cause through their everyday purchases.

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